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Picture this: A potential customer is looking for a service you offer. They grab their phone, type a quick search into Google, and scan the top results. If your business shows up with complete details, great reviews, and engaging photos, you’re already ahead of the competition. But if your listing is incomplete, outdated, or worse—missing […]

How to Find Your Brand Voice (and Why It Matters More Than You Think) A few years ago, I worked with a founder who had an incredible product—game-changing, in fact. But every time I visited their website, I felt… nothing. The messaging was flat. It sounded like it had been run through a corporate jargon […]

So, I just watched an interesting video on YouTube about how Barbara from StartUp Cookie runs a one person agency. It was a solid interview and I really enjoyed the conversation. She was an innovator and jumped on ChatGPT very quickly. She saw the opportunity very early because she was already running a full content […]

The U.S. government’s recent tariffs have sent ripples through the small business community. Increased costs, thinner margins, and broader economic uncertainty are reshaping business. Both product-based and service-based enterprises must now reassess their approaches to remain competitive.The recent U.S. tariffs have impacted small businesses, leading to higher costs, reduced profit margins, and economic instability. Both […]

Let’s say you have a hole to dig. What’s the first thing you’d grab? A shovel, right? And depending on the size of that hole, you might go for a post-hole digger—or even rent a backhoe. Why? Because using the right tool makes the job faster, easier, and a whole lot less exhausting. That’s how I think about […]

Why You Need Both a Marketing Funnel and a Sales Funnel (And What Happens If You Don’t) In my career, I have run marketing organizations at a number of fairly large businesses. In that capacity, my CEO and CFO always asked me for conversion rates to specific deals and how we contributed. It usually came in the […]

Here’s the (Clean) Truth About Backlinks and SEO Let’s rewind to a call I had with a small business owner last month.They were panicking—organic traffic had dropped like a rock. “Google must be punishing us,” they said.They were right. Turns out their previous agency built a bunch of sketchy backlinks through link farms, blog comment […]